Allison from Confessions of a Cohabitant wrote about her boyfriend's hair product choice and its dwindling availability. That got me to thinking about my brand loyalty.

I'm the kind of person marketers either love or hate. Once you get me hooked on your product, I'm unlikely to try something else. I'm not talking about the love for a product like Narm has with his Secret but fairly close.

I need Aim for toothpaste. I know practically nobody uses that brand but I often wonder what I'd do if they ever stopped making it. The best part is it's 99 cents but hard to find at say, Target.

I'm sure the discontinuation of Gillette Cool Wave deodorant would send me into a whirlwind of anxiety.

I use Hollister Jake cologne so you don't find my smell offensive.

I need my Crew hair product, that is when I actually use it.

As I mentioned, Raisin Bran = Kellogg's

Pop Tarts (or any other toaster pastry) = Kellogg's

Graham Crackers = Nabisco

Soda (if I drink it) = Coke

I'm sure there are others but you get the picture.

What are your favorite must-haves?